SymphonySync™ is a product that was born out of necessity. As a software developer for more than 30 years with more than 15 years of experience working with Microsoft Dynamics, I was tired of working with integration products that didn’t work. Sure, they might work okay for a while, but they would inevitably develop issues that cause our customers’ pain. In some cases, these integrations would not keep up with API changes in Dynamics 365, HubSpot, Constant Contact, or others, so the integration would stop working completely. I knew that we could do better.
Our Plan
Our plan was to develop a product that was specifically designed to do what our customers need and leave behind the rest. We didn’t want a product that integrates 20 different systems with 20 other systems. We wanted a product that integrates one product with one product and does it right, without all the bloat. From this vision, we developed SymphonySync™.
The Products
At the moment, we have two distinct SymphonySync™ products. Each was specifically developed to achieve its desired purpose. The first integrates Dynamics 365 with Constant Contact. The second integrates Dynamics 365 with HubSpot. This is not one product that integrates Dynamics with two different systems. These are two unique products that have been designed to be the best that they can be. This is important because we are not focusing on a common set of requirements to fit all possible situations for all products. We recognized that each product, HubSpot and Constant Contact, has its own unique features, strengths, and weaknesses, so creating one common service app that handles both products would be extremely limiting. It also meant that we would run into the same problems that other integration companies were facing.
The Process
We started the development of each product by working directly with customers who were struggling with their current integration tool. We wrote a detailed summary of these requirements and came up with a plan for how we would address them. Due to our already extensive experience working with the APIs for these products, the actual development was quite straightforward. It took several months of work and testing before we had a product, but the best part was that even in version 1, it already had more reliability and features than their old integration.
Today, our product has continued to improve and help more clients achieve an efficient and successful integration. No more headache-inducing integrations and unreliable syncs. If you are having problems with your current sync, do not hesitate to reach out!