If you’re using Microsoft Dynamics 365 and Constant Contact together, keeping your data in sync isn’t just nice-to-have; it’s essential for executing effective marketing campaigns.
While Constant Contact does offer a built-in tool to import contacts from Dynamics 365, it’s limited in functionality. This tool requires that every time your data changes, you have to export and import it again. That’s a lot of extra work and gives a lot of room for error.
Say Goodbye to Manual Data Management
SymphonySync™ was built to eliminate these roadblocks. Instead of juggling spreadsheets and repeated imports, SymphonySync™ handles the heavy lifting with automated synchronization. Your teams always have access to the most accurate, up-to-date information, regardless of whether they are in Constant Contact or Dynamics 365.
Key Advantages of SymphonySync™ Over Constant Contact’s Import Tool
Here’s how SymphonySync™ compares to Constant Contact’s default option:
- SymphonySync™ automatically syncs contacts, lists, and engagement data. With Constant Contact, every change requires another manual update.
- Changes in Constant Contact, such as unsubscribes, clicks, or new sign-ups, sync back to Dynamics 365 with SymphonySync™. The native import tool only works one way.
- By preventing duplicates and stale contact records, SymphonySync™ ensures your data stays clean. Manual imports increase the risk of outdated or inconsistent information.
- Create segmented lists in Dynamics 365, and they will update in Constant Contact automatically. With manual imports, you’d have to re-segment and re-import every time your lists change.
- Email opens, clicks, bounces, and unsubscribes are brought directly into Dynamics 365, giving your sales team valuable context with SymphonySync™. Constant Contact’s tool keeps this data siloed.
To Conclude
Constant Contact’s built-in tool might do the trick if you’re just looking for a basic, one-time import. But for ongoing campaigns, evolving contact lists, and truly integrating your marketing and sales efforts, SymphonySync™ is the clear winner.